New Product Definition is one of the most significant activities a company will undertake. It involves many aspects but most importantly future revenues. It requires breadth as well as depth of knowledge in both business and technology.
| • Availability of additional targeted expertise |
| • Cost effective |
| • Provide an independent unbiased perspective |
| • Reduce TTM (time-to-market) |
| • Save internal resources, extension of your organization |
| • Solutions based orientation |
| • Track record of defining products from chips to large systems |
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| • Expertise with large and small companies |
| • Cross-functional expertise |
| • Interdisciplinary expertise |
| • Expertise in various industries |
| • Over 12 years developing sales & marketing strategies |
| • Leveraging over 12 years of vanguard engineering experience |
We can explore new opportunities before you commit
internal resources. We can manage the process and facilitate decision making. It
involves technology, relationships, return on investment, resource synergies and
most importantly future revenues.
Discovery
| • We can determine the desires, needs, goals, objectives, timeframe for action, financial ability, key decision criteria, business processes, expectations, etc. |
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Market Analysis
| • Competitors |
| • Customers |
| • Hinge factors |
| • Market segment |
| • Market window |
| • Positioning |
| • Success factors |
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Technology
• Hardware, software, intellectual property
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| • Networking: internet protocol, ATM, architecture | |||
| • Broadband: cable, DSL, wireless | |||
| • Computer: PCs, workstations, servers, architecture, networks, storage | |||
| • Semiconductors: Processors, I/O interface, routers, communication, analog | |||
| • Imaging, digital video, RF | |||
| • Reference "Engineering Analysis" for additional detail |
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Relationships
| • Determine optimal business relationship |
| • Build relationship with key decision makers and contacts |
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Return on Investment
| • Business model analysis and evaluation |
| • Gross margin analysis and evaluation |
| • Sales channel analysis and evaluation |
| • Recommend alternative solutions |
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Synergies
| • Customer base |
| • Line of business |
| • Personnel |
| • Product and roadmap |
| • Sales channel |
| • Technology |