New product introduction (NPI) is typically viewed as an event which signifies the end to a long and detailed process. Actually the NPI process starts early on, during product development, involves a cross-functional team and includes new product planning through the early adopter phase of the product life cycle. It transcends functional groups which involves breadth as well as depth of knowledge.
• Availability of additional targeted expertise |
• Cost effective |
• Expertise with large and small companies |
• Expertise in multiple areas |
• Independent unbiased perspective |
• Reduce TTM (time-to-market) |
• Save internal resources |
• Solutions based orientation |
• Track record of introducing products from chips to large systems |
We can free up internal people and facilitate the process.
...............................................................................................................................Pre-launch
• Launch timing |
• Press briefing |
• Product features, differentiators |
• Program generation |
• Sales, channel and partner training |
• Sales, manufacturing and delivery process setup |
• Target market preparation |
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Post launch
• FAQ generation |
• Driving sales |
• Crossing the chasm plan |
• Sales training |
• Success metric analysis |
• Tracking sales |
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Control factors
• Direct sales force |
• Product |
• Your sales channel and partners |
• Your key customers |
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No control over these factors
• Competition |
• Economy |
• Market |