The Channel Marketing effort many times is a much larger task than expected. Whether it be misunderstood, underestimated, due to lack of expertise or simply attention.
• Channel expertise |
• Extension of marketing department |
• Dedicated resource |
• Interim resource |
Channel marketing is always planned in support of the overall channel strategy.
...............................................................................................................................Channel marketing plan development
• Derive from channel development strategy | ||||||
• Determine:
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Channel marketing type
• OEM marketing |
• Direct |
• Indirect |
• B2B |
• Consumer |
• Joint |
• Referral |
• Segmentation |
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Channel marketing strategy development
• Active role: provide recommendations |
• Passive role: act as a sounding board |
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Implementation resource
• Extension of your marketing team |
• Interim resource |
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Channel training
• Internal resources about the channel type, plan, strategy or implementation |
• External representatives |