Marketing plans are derived from the marketing strategy. They should address the classical 4-P's of marketing plus the unwritten 5th "P". Also, they may target a department, division or an entire company. Marketing Plans are typically less detailed and are more global than product marketing.
• Availability of additional targeted expertise |
• Cost effective |
• Provide an independent unbiased perspective |
• Reduce TTM (time-to-market) |
• Save internal resources, extension of your organization |
• Solutions based orientation |
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• Expertise in large and small company dynamics |
• Expertise in multiple functional areas and industries |
We can augment internal resources to determine the client desires, needs, goals, objectives, timeframe for action, financial ability, key decision makers, business processes, expectations, etc.
...............................................................................................................................Product
• Competition |
• Definition |
• Lines of business |
• Make or Buy |
• Roadmap analysis and development |
• Target market |
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Price
• Competition |
• Strategy |
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Place
• Geography |
• Partners |
• Sales channel |
• Specific resellers |
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Promotion
• Implementation |
• Method of promotion |
• Messaging |
• Trade shows |
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Positioning (5th 'P')
• Company |
• Line of business (LOB) |
• Product |