The marketing strategy is the guide for all the marketing decisions and actions that follow. It sets the tone for the desired image, expectations and external perception.

Key Benefits

• Availability of additional targeted expertise
• Cost effective
• Provide an independent unbiased perspective
• Reduce TTM (time-to-market)
• Save internal resources, extension of your organization
• Solutions based orientation

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Capabilities

• Expertise with large and small company dynamics
• Cross-functional
• Interdisciplinary
• Expertise in various industries
• Over 12 years developing sales & marketing strategies
• Leveraging over 12 years of vanguard engineering experience

We will utilize our keen insight and concentrated expertise to get you where you want to go.

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Discovery

• We can determine the desires, needs, goals, objectives, timeframe for action, financial ability, decision makers, business processes, expectations, etc.

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Company

• Determine desired image
• New or existing line-of-business (LOB)
• Develop strategy based on discovery criteria

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Department

• Determine target market
• Formulate strategy based on corporate goals & objectives
• New or existing line-of-business (LOB)
• Re-position for different market

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Product or Service

• Address 4 "P's"
• Branding
• Create strategy based on alignment with other product lines
• Determine market segment
• Differentiation
• New or existing position
• Positioning

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Relationships

• Determine optimal business relationship
• Bridge the gap between diverse groups
• Build relationship with key decision makers and contacts
• Managing relationships
• Strategic, tactical bent