The marketing strategy is the guide for all the marketing decisions and actions that follow. It sets the tone for the desired image, expectations and external perception.
• Availability of additional targeted expertise |
• Cost effective |
• Provide an independent unbiased perspective |
• Reduce TTM (time-to-market) |
• Save internal resources, extension of your organization |
• Solutions based orientation |
• Expertise with large and small company dynamics |
• Cross-functional |
• Interdisciplinary |
• Expertise in various industries |
• Over 12 years developing sales & marketing strategies |
• Leveraging over 12 years of vanguard engineering experience |
We will utilize our keen insight and concentrated expertise to get you where you want to go.
...............................................................................................................................Discovery
• We can determine the desires, needs, goals, objectives, timeframe for action, financial ability, decision makers, business processes, expectations, etc. |
...............................................................................................................................
Company
• Determine desired image |
• New or existing line-of-business (LOB) |
• Develop strategy based on discovery criteria |
...............................................................................................................................
Department
• Determine target market |
• Formulate strategy based on corporate goals & objectives |
• New or existing line-of-business (LOB) |
• Re-position for different market |
...............................................................................................................................
Product or Service
• Address 4 "P's" |
• Branding |
• Create strategy based on alignment with other product lines |
• Determine market segment |
• Differentiation |
• New or existing position |
• Positioning |
...............................................................................................................................
Relationships
• Determine optimal business relationship |
• Bridge the gap between diverse groups |
• Build relationship with key decision makers and contacts |
• Managing relationships |
• Strategic, tactical bent |