Product Marketing elements are derived from the marketing plan. They are very detailed and address the classical 4-P's of marketing plus the unwritten 5th 'P' (positioning). They focus on an individual product or product line.
• Availability of additional targeted expertise |
• Cost effective |
• Develop positioning |
• Gain competitive advantage |
• Independent unbiased perspective |
• Reduce TTM (time-to-market) |
• Save internal resources, extension of your organization |
• Solutions based orientation |
• Uncover latent differentiation |
• Expertise with large and small companies |
• Cross-functional |
• Group management |
• Interdisciplinary |
• Expertise in various industries |
• Over 12 years developing sales & marketing strategies |
• Leveraging over 12 years of vanguard engineering experience |
We can augment internal resources and drill down to a fine degree of granularity. Determine the appropriate product and positioning based on your desires, needs, goals, objectives, timeframe for action, financial ability, key decisions, business processes, and expectations.
...............................................................................................................................Product
• Competition |
• Key features and benefits |
• Product line analysis |
• Product definition |
• Roadmap generation |
• Target market |
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Price
• Competition |
• Strategy |
...............................................................................................................................
Place
• Geography |
• Key partners |
• Sales channel |
• Specific resellers |
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Promotion
• Branding |
• Implementation |
• Method of promotion |
• Messaging |
• Press releases |
• Strategy |
• Tactics |
• Trade shows |
• Trade journals, etc. |
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Positioning (5th 'P')
• Branding |
• Key differentiators |
• Line of business (LOB) |
• Market segment |
• Product |