Product Marketing elements are derived from the marketing plan.  They are very detailed and address the classical 4-P's of marketing plus the unwritten 5th 'P' (positioning). They focus on an individual product or product line.

Key Benefits

• Availability of additional targeted expertise
• Cost effective
• Develop positioning
• Gain competitive advantage
• Independent unbiased perspective
• Reduce TTM (time-to-market)
• Save internal resources, extension of your organization
• Solutions based orientation
• Uncover latent differentiation

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Capabilities

• Expertise with large and small companies
• Cross-functional
• Group management
• Interdisciplinary
• Expertise in various industries
• Over 12 years developing sales & marketing strategies
• Leveraging over 12 years of vanguard engineering experience

We can augment internal resources and drill down to a fine degree of granularity. Determine the appropriate product and positioning based on your desires, needs, goals, objectives, timeframe for action, financial ability, key decisions, business processes, and expectations.

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Product

• Competition
• Key features and benefits
• Product line analysis
• Product definition
• Roadmap generation
• Target market

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Price

• Competition
• Strategy

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Place

• Geography
• Key partners
• Sales channel
• Specific resellers

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Promotion

• Branding
• Implementation
• Method of promotion
• Messaging
• Press releases
• Strategy
• Tactics
• Trade shows
• Trade journals, etc.

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Positioning (5th 'P')

• Branding
• Key differentiators
• Line of business (LOB)
• Market segment
• Product