New product introduction (NPI) is typically viewed as an event which signifies the end to a long and detailed process. Actually the NPI process starts early on, during product development, involves a cross-functional team and includes new product planning through the early adopter phase of the product life cycle. It transcends functional groups which involves breadth as well as depth of knowledge.
| • Availability of additional targeted expertise |
| • Cost effective |
| • Expertise with large and small companies |
| • Expertise in multiple areas |
| • Independent unbiased perspective |
| • Reduce TTM (time-to-market) |
| • Save internal resources |
| • Solutions based orientation |
| • Track record of introducing products from chips to large systems |
We can free up internal people and facilitate the process.
...............................................................................................................................Pre-launch
| • Launch timing |
| • Press briefing |
| • Product features, differentiators |
| • Program generation |
| • Sales, channel and partner training |
| • Sales, manufacturing and delivery process setup |
| • Target market preparation |
...............................................................................................................................
Post launch
| • FAQ generation |
| • Driving sales |
| • Crossing the chasm plan |
| • Sales training |
| • Success metric analysis |
| • Tracking sales |
...............................................................................................................................
Control factors
| • Direct sales force |
| • Product |
| • Your sales channel and partners |
| • Your key customers |
...............................................................................................................................
No control over these factors
| • Competition |
| • Economy |
| • Market |