Marketing plans are derived from the marketing strategy. They should address the classical 4-P's of marketing plus the unwritten 5th "P". Also, they may target a department, division or an entire company. Marketing Plans are typically less detailed and are more global than product marketing.
| • Availability of additional targeted expertise |
| • Cost effective |
| • Provide an independent unbiased perspective |
| • Reduce TTM (time-to-market) |
| • Save internal resources, extension of your organization |
| • Solutions based orientation |
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| • Expertise in large and small company dynamics |
| • Expertise in multiple functional areas and industries |
We can augment internal resources to determine the client desires, needs, goals, objectives, timeframe for action, financial ability, key decision makers, business processes, expectations, etc.
...............................................................................................................................Product
| • Competition |
| • Definition |
| • Lines of business |
| • Make or Buy |
| • Roadmap analysis and development |
| • Target market |
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Price
| • Competition |
| • Strategy |
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Place
| • Geography |
| • Partners |
| • Sales channel |
| • Specific resellers |
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Promotion
| • Implementation |
| • Method of promotion |
| • Messaging |
| • Trade shows |
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Positioning (5th 'P')
| • Company |
| • Line of business (LOB) |
| • Product |