The marketing strategy is the guide for all the marketing decisions and actions that follow. It sets the tone for the desired image, expectations and external perception.
| • Availability of additional targeted expertise |
| • Cost effective |
| • Provide an independent unbiased perspective |
| • Reduce TTM (time-to-market) |
| • Save internal resources, extension of your organization |
| • Solutions based orientation |
| • Expertise with large and small company dynamics |
| • Cross-functional |
| • Interdisciplinary |
| • Expertise in various industries |
| • Over 12 years developing sales & marketing strategies |
| • Leveraging over 12 years of vanguard engineering experience |
We will utilize our keen insight and concentrated expertise to get you where you want to go.
...............................................................................................................................Discovery
| • We can determine the desires, needs, goals, objectives, timeframe for action, financial ability, decision makers, business processes, expectations, etc. |
...............................................................................................................................
Company
| • Determine desired image |
| • New or existing line-of-business (LOB) |
| • Develop strategy based on discovery criteria |
...............................................................................................................................
Department
| • Determine target market |
| • Formulate strategy based on corporate goals & objectives |
| • New or existing line-of-business (LOB) |
| • Re-position for different market |
...............................................................................................................................
Product or Service
| • Address 4 "P's" |
| • Branding |
| • Create strategy based on alignment with other product lines |
| • Determine market segment |
| • Differentiation |
| • New or existing position |
| • Positioning |
...............................................................................................................................
Relationships
| • Determine optimal business relationship |
| • Bridge the gap between diverse groups |
| • Build relationship with key decision makers and contacts |
| • Managing relationships |
| • Strategic, tactical bent |