Product Marketing elements are derived from the marketing plan. They are very detailed and address the classical 4-P's of marketing plus the unwritten 5th 'P' (positioning). They focus on an individual product or product line.
| • Availability of additional targeted expertise |
| • Cost effective |
| • Develop positioning |
| • Gain competitive advantage |
| • Independent unbiased perspective |
| • Reduce TTM (time-to-market) |
| • Save internal resources, extension of your organization |
| • Solutions based orientation |
| • Uncover latent differentiation |
| • Expertise with large and small companies |
| • Cross-functional |
| • Group management |
| • Interdisciplinary |
| • Expertise in various industries |
| • Over 12 years developing sales & marketing strategies |
| • Leveraging over 12 years of vanguard engineering experience |
We can augment internal resources and drill down to a fine degree of granularity. Determine the appropriate product and positioning based on your desires, needs, goals, objectives, timeframe for action, financial ability, key decisions, business processes, and expectations.
...............................................................................................................................Product
| • Competition |
| • Key features and benefits |
| • Product line analysis |
| • Product definition |
| • Roadmap generation |
| • Target market |
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Price
| • Competition |
| • Strategy |
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Place
| • Geography |
| • Key partners |
| • Sales channel |
| • Specific resellers |
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Promotion
| • Branding |
| • Implementation |
| • Method of promotion |
| • Messaging |
| • Press releases |
| • Strategy |
| • Tactics |
| • Trade shows |
| • Trade journals, etc. |
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Positioning (5th 'P')
| • Branding |
| • Key differentiators |
| • Line of business (LOB) |
| • Market segment |
| • Product |