Sales strategies are the core of a sales plan and fundamental to consistent revenue growth. A good sales strategy is comprised of information from sales, marketing, business development and corporate objectives.  The appropriate sales strategy combined with proper execution can generate excellent revenues. A new sales strategy can also mend an ailing revenue situation. 

Key Benefits

• Availability of additional targeted expertise
• Bridge the sales - marketing gap
• Cost effective resource
• Provide an independent unbiased perspective
• Reduce TTM (time-to-market)
• Save internal resources, extension of your organization
• Solutions based orientation

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Capabilities

• Ability to manage the entire business process
• Expertise with large and small companies
• Cross-functional
• Interdisciplinary
• Expertise in various industries
• Over 12 years developing sales & marketing strategies
• Leveraging over 12 years of vanguard engineering experience

We can utilize our expertise to augment your resources in developing a sound sales strategy and then employ keen insight to get you where you want to go.

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Discovery

• We can determine the desires, needs, goals, objectives, timeframe for action, financial ability, decision makers, business processes, expectations, etc.

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Company objectives

• Determine desired revenues
• Develop strategy based on discovery criteria
• New or existing line-of-business (LOB)

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Evaluate business synergies

• Company/product positioning
• Consider all business relationships, partner, OEM, reseller, referral, acquisition, etc.
• Investigate business models, timeframes, required resources and ROI
• Key differentiation factors

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Account development

• Create new opportunities
• Discover new business synergies
• Find new market segments within the account
• Increase product content within the account
• Increase sales ROI efficiency
• Uncover new projects for your products in the account

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Sales incentives

• Determine sales incentives by product mix